Transforming OTR House into a Conversion-Focused Funnel Designed for 25–40% More Qualified Leads
- Creative Agency
- Digital Platform
About OFF THE RECORD
OTR House is a performance-focused marketing agency that builds complete funnel systems to turn traffic into consistent leads and sales. They combine strategy, copywriting, design, and automation to help online businesses improve conversions and scale more effectively. Their focus is on creating full customer journeys that drive real, measurable growth rather than just standalone pages or ads.
Outcomes
After redesigning the OTR House landing page, I shifted it from a service-heavy layout to a clearer, more conversion-focused funnel with a stronger focus on outcomes. I simplified the messaging, improved the page flow, and made the value proposition and CTAs much more direct and easy to understand. These changes are expected to improve qualified lead conversions by around 25-40%, while also reducing bounce rate and helping cold visitors quickly understand what the agency actually offers. Overall, the redesign also helps attract better-quality leads by filtering out low-intent users through clearer positioning and messaging.
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- Question & Answer
Find Quick Answers to Common Questions
Before we start, it’s important to answer these questions to avoid any confusionlater. If you have any other questions, just let me know!
Our timelines are designed for speed and quality. With daily progress updates and average delivery times under 48 hours, you’ll see tangible progress in days, not weeks or months.
Once your website goes live, you’re not left on your own. If you need updates, improvements, or new sections added later, I’m available to help. Small updates can usually be handled quickly, while larger changes can be scheduled as a separate task or project.
Yes, absolutely. Once the landing page is delivered, you’ll have full access to edit your content, such as text, images, and other basic elements.
Yes. Framer is capable of creating advanced animations such as scroll-based effects, multi-step sequences, parallax, hover interactions, and timed animation chains.
Domain and hosting are typically purchased by the client so you have full ownership and control of your website. However, I’ll guide you through the entire process and help you choose the right provider, set everything up, and connect your domain to the website.
I primarily use industry-standard tools like Figma and Framer to design modern, high-performance websites. Figma is used for creating clean, well-structured UI/UX designs and prototypes, while Framer allows me to turn those designs into interactive, responsive websites with smooth animations.
Because design work is a time-intensive creative service, I don’t offer a full money-back guarantee once the project has started. However, I work closely with clients through revisions and feedback to make sure the final result meets their expectations.